7 Abandoned Cart Emails That Actually Convert

Nearly 70% of carts are abandoned—but that doesn’t mean those sales are gone. With a smart email strategy, you can recover a big portion of them.

Here are 7 effective abandoned cart email types:

  1. Reminder Email:
    “You left something behind!” Send within 1 hour. Add product photos and a direct checkout link.

  2. Social Proof Email:
    Mention reviews: “Others loved this too!”—especially if the product has 4–5 stars.

  3. Discount or Incentive:
    “Here's 10% off if you complete your order today.” Add urgency.

  4. Scarcity Reminder:
    “Only 3 left in stock!” This plays on fear of missing out (FOMO).

  5. Free Shipping Offer:
    “We’re covering shipping if you finish your order now!”

  6. FAQ + Support Email:
    “Have questions before buying?” Add FAQs or a contact link to ease concerns.

  7. Final Chance Email:
    “Your cart expires tonight.” Use countdown timers and clear CTA buttons.

Pro Tip: Use email tools like Klaviyo, Omnisend, or Mailchimp to automate and personalize the workflow.

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