How to Choose the Right Product for Your Online Store

Choosing what to sell online is the first—and often hardest—step for new eCommerce entrepreneurs. Your product selection determines your audience, competition, marketing approach, and revenue potential.

Here’s how to choose the right product:

  1. Identify Market Gaps: Use platforms like Amazon, eBay, and TikTok to explore what's trending. Look for high-demand items with few high-quality sellers.

  2. Solve a Problem: Products that solve a specific issue sell faster. Think of reusable storage, posture correctors, or descaling tablets—products with a purpose.

  3. Validate Demand: Use tools like Google Trends, Helium10, or Ubersuggest to see search volume and keyword trends.

  4. Calculate Profit Margins: Choose items with at least 30–50% profit margin after shipping, fees, and advertising.

  5. Choose Evergreen or Seasonal: Evergreen products sell year-round; seasonal products have peak windows. Know what fits your brand.

  6. Read Reviews: What are people complaining about on competitor listings? Improve your offer based on their weaknesses.

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