How to Write Product Descriptions That Actually Sell

The secret to a successful online store? Strong copy. A good product description doesn’t just list features—it solves problems and sells dreams.

Here’s how:

  1. Know Your Audience: What are their pain points? Speak their language.

  2. Use the FAB Formula: Highlight Features, Advantages, and Benefits.

  3. Write for Scanners: Use bullet points, headers, and short paragraphs.

  4. Include Keywords Naturally: Don’t stuff keywords. Use them in titles, headers, and benefits.

  5. Use Sensory Words: Let the buyer “feel” the product—smooth, breathable, whisper-quiet, etc.

  6. Add Social Proof: “Over 10,000 sold,” or “As seen on TikTok” adds trust.

  7. Include Specs Clearly: Make details (size, color, material) easy to find.

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