We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on the Site, update the “Last updated” date, and take other steps required by applicable law.

To provide the Services, we collect personal information from different sources. The information collected and used varies depending on how you interact with us.

In addition to the specific uses below, we may use information to communicate with you, provide or improve the Services, comply with legal obligations, enforce terms of service, and protect or defend the Services, our rights, and the rights of users or others.

Usage Data: We may automatically collect information about your interaction with the Services using cookies, pixels, and similar technologies. This may include device information, browser information, network connection information, IP address, and other interaction information.

Information from third parties: We may obtain information from vendors and service providers such as Shopify, payment processors, and advertising or analytics partners. Information obtained from third parties will be treated in accordance with this Privacy Policy.

• Providing products and services: We use personal information to process payments, fulfill orders, send account and transaction notifications, manage accounts, arrange shipping, and facilitate returns and exchanges.
• Marketing and advertising: We may use personal information for promotional communications by email, text message, or postal mail, and to show advertisements for products or services.
• Security and fraud prevention: We use information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.
• Communication and service improvement: We use information to provide customer support and improve our Services.

Like many websites, we use cookies on our Site. Cookies help power and improve the Site and Services, remember actions and preferences, run analytics, and better understand user interaction with the Services.

We may also permit third parties and service providers to use cookies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers accept cookies by default, but you can set your browser to remove or reject cookies. Removing or blocking cookies may negatively impact your experience and may cause certain features or functionality to work incorrectly or become unavailable.

In certain circumstances, we may disclose personal information to third parties for contract fulfillment, legitimate purposes, and other reasons subject to this policy.

• Vendors or third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• Business and marketing partners that provide services or advertise to you.
• Third parties when you direct, request, or consent to disclosure.
• Affiliates or companies within our corporate group.
• Where required in connection with business transactions, legal obligations, terms enforcement, or protection of our rights and users.

Categories disclosed may include identifiers, commercial information, internet or similar network activity, and geolocation data determined by IP address or technical measures. We do not use or disclose sensitive personal information without consent or for inferring characteristics about you.

The Services may enable you to post product reviews and other user-generated content. If you submit content to a public area of the Services, that content will be public and accessible by anyone.

We do not control who accesses information you make publicly available and cannot ensure such parties will respect your privacy or keep information secure.

Our Site may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and terms.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of information on third-party sites.

The Services are not intended to be used by children, and we do not knowingly collect personal information about children. Parents or guardians may contact us using the details below to request deletion of a child’s personal information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.

No security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Information sent to us may not be secure while in transit, so we recommend not using insecure channels for sensitive or confidential information.

How long we retain personal information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Depending on where you live, you may have some or all of the rights below. These rights are not absolute and may apply only in certain circumstances.

• Right to access or know what personal information we hold about you.
• Right to request deletion of personal information.
• Right to request correction of inaccurate personal information.
• Right to portability of your personal information in certain circumstances.
• Right to opt out of sale, sharing, or targeted advertising where applicable.
• Right to restrict processing.
• Right to withdraw consent where processing relies on consent.
• Right to appeal a declined request where applicable.
• Right to manage communication preferences and opt out of promotional emails.

We will not discriminate against you for exercising these rights. We may need to collect information to verify your identity before responding to a request.

If you have complaints about how we process personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

We may transfer, store, and process personal information outside the country where you live. Your information may also be processed by staff, third-party service providers, and partners in these countries.

If personal information is transferred out of Europe, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the UK, unless the destination country has been determined to provide an adequate level of protection.